US-based InFocus which forayed into the Indian market with its M2 smartphone in March this year, has a wide range of products scheduled for their India launch in 2016. While the company so far has been competing only in the smartphone space, it now has a clear roadmap for the next year to venture into other segments including laptops, TV and wearables.
Sachin Thapar(Country head Infocus): First of all, I don’t agree it’s heated up; the market is growing at a phenomenal pace and therefore, there is a huge room for a new brand to enter. And especially for a brand like us because we are trying to offer consumers the world class quality at very affordable prices.
If you look at existing players in the market, once they offer a good product, the price is high. And if it’s a good brand, the price is even higher. And if you look at other players which offer products at competitive prices, the quality suffers in terms of touch responsiveness, display, and finish. So definitely, there is a room for somebody to come and offer quality products at competitive prices. So that is the space which we identified when we entered, and we think is still available to us. And the result, so far, has been good.
We will launch television sets either by the end of this month or early next month. And laptops will be introduced either during January-end or in February. We need to figure out the launch timings and delivery schedules, and the prices of TV will be below 10K and for laptops below 25K.
So, we are going to launch them in 24 inches, 32 inches, 40 inches and 50 inches. We are trying to bring in 60 inches as well. It’s the same portfolio that we showcased this year.
We have already got 137 customer service centres, possibly spread in 122 cities across the country. We have a dedicated call centre support. We, perhaps, are the only company in the mobile industry which is publishing spare part costs which a customer has to pay when the device is out of warranty. So, we are that transparent.